Retailer: Riverside CraftsInterviewee: Donna McKean SmithDate: August 2013 Tell us a little bit about your company?Riverside Crafts has grown through my passion for crafting; we have an extensive range of craftsupplies for card making, scrapbooking, cake decorating, decopatch, jewellery making & fimo toname a few. We have grown over 12 years to the fabulous well stocked shop we are now withknowledgeable friendly staff open 7 days a week too.What is your job role within the company?I am the owner and founder of Riverside Beads and Crafts How long have you stocked Trimcraft products?For as long as I can remember! What are the bestselling Trimcraft products? The fantastic papercraft ranges that are launched and the new First Edition Deco Maché papersare great too What’s the best thing about working at Riverside crafts?The great team of knowledgeable crafters that work with me to share our crafty knowledge withall our customersDo you like to craft?Yes at every opportunity, we design projects for many craft & bead publications and launch a lotof our own kits too, so I’m always making and designing new projects. What is your top crafting tip? Invest in a good set of basic craft tools it will create much better finished results What craft trends are you liking at the moment?Vintage crafting is very popular both in our craft and bead businesses, the new Deco papers are fantastic for this trend. If you were stuck on a desert island (luckily with electricity!) what craft essentials couldyou not be without?The lovely new Lillibet range of papers and embellishments plus my beaded kumihimo projectsIf you had a million pounds how would you spend it?Is that too much to spend on new stock?! Find out more about Riverside crafts at 50/56 High Street, Market Deeping Peterborough, PE6 8EB, on Facebook or shop online at www.riversidecrafts.co.uk