One of Claire's many crafty creations...
How long have you been at Trimcraft?
I have recently reached my 3 year anniversary, it’s gone
fast and a lot has changed in that time but I have enjoyed every minute.
What is your job role within the company?
My official title is Marketing and Licensing Manager but
for this I wear quite a few hats. On the Marketing side I head up a team of 4
and we look after the websites, magazine coverage, copywriting, trade events,
social media as well as working to support our retailers. With licensing I have
the fab job of trend research and developing collection artwork with our new
and existing designers, I’ll then work closely with the design team to create
product listings, checking artwork and ensuring samples are up to our high
standards. I'm lucky I get to see the whole production process from start to
What is an average day like at Trimcraft?
No day has ever been the same, which is great! Usually it
starts with a cup of (decaf) tea and a review of emails and social media to see
all the great things you have been making and sharing. Then the days consists
of article planning with the team to make sure we are bringing you
inspirational craft projects, working on new collections, liaising with media
partners, Meetings with other departments, and lets not forget the dreaded
admin side! But the best bit is when we get to test out (play with) new products.
What’s the best thing about working for Trimcraft?
Working in a job where you have a passion for the
industry is great, but I also love when people email or write in to tell us how
much they love the products, it makes us proud to know we are doing something
Claire's craft attic with crafting assistant Chloe
Whats your proudest achievement at Trimcraft?
This would have to be winning the Nottingham Small
Business of the Year award, we came runners up the year before so it go back
and win it was a great achievement, you could see from our application how far
we had come in a year.
What's in store for Trimcraft in the future?
Wow, so many exciting projects that we will share with
you soon, we want to make Trimcraft the go to brand for all areas of crafting,
from papercraft to baking we love crafts and want to develop into a multi-craft
What is your favourite Trimcraft product, why?
I love the First Edition papers with on trend designs and
the cool paper effects. My favourite currently has to be Kaleidoscope, its
really different and unique. When we first suggested it our CEO thought we were
mad, but I knew it would be popular.
What's the best creative advise you have been given?
Never throw anything away, I've stuck to that and you
should see my craft attic its full of product and half finished projects! I
love up cycling old treasures and making something new for our home, I'm a
little bit obsessed with DecoArt Chalky Paint its my go-to product for
What inspires you to craft?
I love how the use of social media has made crafting
accessible to us all. Sites like Pinterest, Craft Gawker and a Beautiful Mess
have so many inspirational ideas you can't help but want to be crafty and make
What are your favourite hobbies?
Gardening, Cooking & Crafting basically anything that
involves creating! I also love spending time with my dogs Chloe & Millie.
Millie looking for seconds....
What 3 words would best describe you?
Witty, Outgoing and Crafty but I'm not sure my colleagues
would agree on the witty comment, they alway say I'm the only one who laughs at
If you had a million pounds how would you spend it?
I would definitely start with a big party for my family
and friends followed by some travel, before investing it wisely (probably in
Tell us something about yourself that would surprise us?
I played women's basketball for 5 years but these days I
much prefer the calming effects of Yoga.