Meet the Team – Alice Roberts – Design and Product Manager

Meet the Team – Alice Roberts – Design and Product Manager content image

Alice's crafty make for Mother's Day.

How long have you been at Trimcraft?

It will soon be 4 years since I first joined Trimcraft. The time has absolutely flown by and it’s been amazing to play apart in and witness all the positive changes during that time.

What is your job role within the company?

I oversee anything that is design or product related. There are many different aspects to my role which cover everything from reviewing initial artwork from our licensing partners to sourcing and developing new products to creating product listings, testing and approving samples and much more. I manage a fantastic design team who are wonderfully creative and make my job a lot easier. 

What is an average day like at Trimcraft?

There is no average day! If I'm out of the office I could be travelling throughout the UK meeting with our partners or visiting design exhibitions. I also travel further afield to China and Taiwan to meet with our suppliers and source new products. When I'm in the office, the day flies by as there's so much to do whether it's reviewing the latest branding, packaging and designs my team have been working on or getting the wheels in motion for Trimcraft to bring in a new product, it's certainly never quiet. 

Meet the Team – Alice Roberts – Design and Product Manager content image

The Bund taken whilst Alice visited Shanghai for work.

What’s the best thing about working for Trimcraft?

I love that I get to oversee the whole process of developing an initial idea into a product that is available to buy nationwide. It's brilliant to be able to put together a product listing or new collection that you hope people will enjoy crafting with.

What's your favourite part of working within a team?

The help and support we all give each other - especially from a creative point of view. If you ever hit a brick wall, it is great to have creative people around you to give a new perspective. 

What is your favourite Trimcraft product, why?

I struggled with this as there are so many products that I love and use regularly. I think I would have to say the First Edition 12x12 Albums at the moment. I am half way through the process of actually printing and organising my photos from the last couple of years! And the First Edition Albums are perfect for keeping them safe. I love the luxurious quality of the albums and there are many beautiful designs to pick from.

What has been your proudest achievement at Trimcraft?

I think it has to be the very first time I saw a full collection I had worked on for sale in stores and to see the beautiful projects people crafted with it. 

Meet the Team – Alice Roberts – Design and Product Manager content image

Alice is a baking whizz in the kitchen! These cupcakes were for a recent bridal shower.

What are your favourite hobbies?

If I'm making something I'm happy. That could be cooking, baking, sewing, papercraft or DIY. I've loved decorating my own home and have developed an interested in interior design. I love to travel as well, whether it’s a short city break or a full on sightseeing holiday. I've been lucky enough to visit lots of amazing places but there are still many more I want to see. 

What inspires you to craft?

I love crafting for other people. I think giving a handmade gift or card is thoughtful and unique. It's nice to see a smile and hear someone ask "did you make this?"

Meet the Team – Alice Roberts – Design and Product Manager content image

A personalised crossed stitched wedding gift

What 3 words would best describe you?

Sarcastic, creative and feisty. 

If you had a million pounds how would you spend it?

Firstly, I'd make sure my family and friends were spoilt rotten. After that, elderly people are very close to my heart so I'd love to set up a dignified and fun care home that was free for all - not sure how long a million would last with that dream but we have to be ambitious right?!

Tell us something about yourself that would surprise us?

I'm the complete opposite to a film buff. I've hardly seen any films, including a lot of what people would refer to as "classics" (think James Bond, Harry Potter, Indiana Jones etc. - not seen a single one)! 2+ hours just seems like such a long time to sit still and concentrate for!

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